website Privacy Policy and GDPR

Website Notice Policy

This Website Notice Policy (“Policy”) is for the website of Ideal Living. Any reference to “we”, “our”, or “us” refers to Ideal Living (whose registered address is:  131 Viking House 13 Micklegate York YO1 6RA)

This Policy includes: (i) Website Terms and Conditions (ii) Website Privacy Notice (iii) GDPR Guidance

Policy Introduction

This Policy informs you about how we collect and process any information that we collect from you or that you provide us. It covers information that could identify you (“personal information”) and what information could not. In the context of the law and this Policy “process” is to collect store transfer use or otherwise act on information. This Policy explains your privacy rights and how the law protects you

We are committed to protecting your privacy and confidentiality of your personal information. This Policy is not just an exercise in complying with the law but a continuation of our respect for you and your personal information

We undertake to preserve the confidentiality of all information you chose to voluntarily provide and disclose to us during communications and hope and expect that you shall agree to its reciprocation

This Policy complies with UK law accordingly implemented including that required by the EU General Data Protection Regulation (GDPR)

The law requires us to tell you about your rights and our obligations to you in regards to the processing and control of your personal data. We do this now by asking that you read the information provided at

Except as set out below we do not share or sell or disclose to a third party any information collected throughout our website

1. Data Protection Officer

Anne Wyn-Jones is the appointed data protection officer (DPO) at Ideal Living and is responsible for ensuring that we comply with this Policy

Direct any questions to our DPO about this Policy including requests to exercise your legal rights by emailing Anne at

2. Data we process

We may collect use store and transfer different kinds of personal data about you. We have collated these into groups as follows:

Your identity includes information such as first name last name title and other identifiers that you may have provided at some time

Your contact information includes information such as billing address delivery address email address telephone numbers and any other information you have given to us for the purpose of any type of communication or meeting

Your financial data includes information such as your bank account

Transaction data includes details about payments or communications to and from you and information about our services you have purchased from us

Technical data includes you internet protocol (IP) address browser type and version time zone setting and location browser plug-in types and versions operating system and platform and other technology on the devices you use to access this website

We may aggregate anonymous data such as statistical or demographic data for any purpose. Anonymous data is data that does not identify you as an individual. Aggregated data may be derived from your personal data but is not considered personal information in law because it does not reveal your identity (eg we may aggregate profile data to assess interest in a service)

If we combine or connect aggregated data with your personal information so that it can identify you in any way, we treat the combined data as personal information and it will be used in accordance with this Policy

3. If you do not provide personal information we need

Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform that contract. In that case we may have to stop providing a service to you. If so we will notify you of this at the time.

The legal bases on which we process information about you

The law requires us to determine under which of six defined bases we process different categories of your personal information, and to notify you of the basis for each category

If a basis on which we process your personal information is no longer relevant then we shall immediately stop processing your data

If the basis changes then if required by law we shall notify you of the change and of any new basis under which we have determined that we can continue to process your information

4.  Information we process because we have a contractual obligation with you

When you buy a service from us, or otherwise agree to our Standard Service Terms and Conditions, a contract is formed between you and us.

In order to carry out our obligations under that contract, we must process the information you give us. Some of this information may be personal information

We may use it in order to:

  • verify your identity for security purposes
  • provide you with our services
  • provide you with suggestions on how to obtain the most from using our website

We process this information on the basis there is a contract between us, or that you have requested we use the information before we enter into a legal contract

We shall continue to process this information until the contract between us ends or is terminated by either party under the terms of the contract.

5.  Information we process with your consent

Through certain actions when otherwise there is no contractual relationship between us, such as when you browse our website or ask us to provide you more information about our business including services, you provide your consent to us to process information that may be personal information

Where possible we aim to obtain your explicit consent to process this information, eg by asking you to agree to our use of cookies

We continue to process your information on this basis until you withdraw your consent or it can be reasonably assumed that your consent no longer exists

You may withdraw your consent at any time by instructing us If you do so, you may not be able to use our website or our services further

6. Information we process for the purposes of legitimate interests

We may process information on the basis there is a legitimate interest either to you or to us of doing so. Where we process your information on this basis we do after careful consideration to:

  • whether the same objective could be achieved through other means
  • whether processing (or not processing) might cause you harm
  • whether you expect us to process your data and if you consider it reasonable to do so

eg, we may process your data on this basis for the purposes of:

  • record-keeping for the proper and necessary administration of our business
  • responding to unsolicited communication from you that we believe you would expect a response
  • protecting and asserting the legal rights of any party
  • insuring against or obtaining professional advice we require to manage business risk
  • protecting your interests where we believe we have a duty to do so

7. Information we process because we have a legal obligation

Sometimes, we must process your information in order to comply with a statutory obligation eg, we may be required to give information to legal authorities if they so request or if they have the proper authorisation such as a search warrant or court order. This may involve disclosing your personal information irrespective of whether you agree to its disclosure or not

Specific uses of information you provide to us

8. Communicating with us

When you contact us, whether by telephone, through our website or by e-mail, we collect the data you have given to us in order to reply with the information you need

We record your request and our reply in order to increase the efficiency of our business.

We keep personally identifiable information associated with messages such as your name and email address so we can track our communications with you to provide a high quality service

9. Complaining

When we receive a complaint we record all the information you have given to us. We use that information to resolve your complaint

If your complaint reasonably requires us to contact some other person we may decide to give to that other person some of the information contained in your complaint. We do this as infrequently as possible but it is a matter for our sole discretion as to whether we do give information and if we do the nature of the information that we choose to disclose

We may compile statistics showing information obtained from this source to assess the level of service we provide but not in a way that could identify you or any other person

Use of information we collect through automated systems when you visit our website

Control over your own information

10. Your duty to inform us of changes

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes

11. Access to your personal information

At any time you may review or update personally identifiable information that we hold about you by signing in to your account on our website

To obtain a copy of any information that is not provided on our website you should contact us to make that request. Once we receive a request we will let you know you when we expect to provide you with the information

12. Removal of your information

If you wish us to remove personally identifiable information from our website, you should contact us to make your request. You should note that this may limit the service we can provide to you.

13. Verification of your information

When we receive any request to access, edit or delete personal identifiable information we shall first take reasonable steps to verify your identity before granting you access or otherwise taking any action. This is important to safeguard your information.

14.Encryption of data sent between us

We use Secure Sockets Layer (SSL) certificates to verify our identity to your browser and to encrypt any data you give us during your visit to our website. Whenever any information is transferred between us you can check that it is done so using SSL by looking for a closed padlock symbol or other trust mark in your browser’s URL bar or toolbar

15. How you can complain

If you are not happy with this Policy or if you have any complaint then you should tell us

If a dispute is not settled then we hope you will agree to attempt to resolve it by engaging in good faith with us in a process of mediation or arbitration

If you are in any way dissatisfied about how we process your personal information, you have a right to lodge a complaint with the Information Commissioner’s Office (ICO). This can be done at We would welcome an opportunity to talk to you about your concern before you approach the ICO

16. Retention period for personal data

Except as otherwise mentioned in this privacy notice, we keep your personal information only for as long as required by us:

  • to provide you with the services you have requested
  • to comply with other law, including for the period demanded by our tax authorities
  • to support a claim or defence in court

17. Compliance with the law

Our Policy has been compiled so as to comply with the law of every country or legal jurisdiction in which we aim to do business. If you think it fails to satisfy the law of your jurisdiction we should like to hear from you. It is your choice as to whether you wish to use our website

18. Policy Review 

We may update this Policy from time to time. The terms that apply to you are those posted here on our website on the day you use our website. We advise you to print a copy for your records

If you have any concern about this Policy email us at

This Policy was reviewed on 30 June 2019.